Radio 2 must do more to appeal to older listeners, says BBC Trust | Media | guardian.co.uk
Straight from the Grauniad via 'post to Live Journal'! Never say I don't keep up.
Fact I didn't know: Radio 2's remit is to appeal to an audience of people over thirty five. Heh. The Trust's report says that the average listening age, currently fifty, must not be allowed to drop. Particular effort must be made to regain the lost audience of people over seventy five.
Other recommendations included urging Radio 2 to put more public service content including "social action" campaigns in its daytime output
Good grief, the last thing I want from R2. Haven't they noticed everyone switching off You and Yours? And The Jeremy Vine Show is *dire* as a means of discussing topical issues. Half the time the man has no idea what he's talking about.
while comedy programming should be "refreshed" and "better differentiated" from comedy on BBC Radio 4.
Since comedy on R4 is currently dire, this is a Good Thing.
Hang on, I know what the over seventy-fives need: The Light Programme.
Need I point out that although I heard this story on the radio news, it was impossible to find anything about it on the BBC news web site?